Top Searches On Google
1. Discord
5-year search growth: 173%
Search growth status: Regular
Search Volume (US): 11,100,000
Search Volume (Global): 38,500,000
Description: Discord is a text and voice chat platform that’s popular in gaming communities. Users can join different communities (called “servers”), which are similar to subreddits in that they’re designed for people seeking to discuss specific topics.
2. TikTok
5-year search growth: 1,486%
Search growth status: Exploding
Search Volume (US): 9,140,000
Search Volume (Global): 77,400,000
Description: TikTok is a now-mainstream short video-sharing platform owned by China-based ByteDance. The platform has grown tremendously since its release in 2016 and has now amassed over 1.6 billion users.
3. Facebook Marketplace
5-year search growth: 254%
Search growth status: Exploding
Search Volume (US): 9,140,000
Search Volume (Global): 16,400,000
Description: Facebook Marketplace is a peer-to-peer marketplace similar to eBay and Craigslist. Facebook has around 3 billion monthly active users and the addition of its marketplace allows those users to discover, buy, and sell products to one another.
4. Canva
5-year search growth: 1,117%
Search growth status: Exploding
Search Volume (US): 13,600,000
Search Volume (Global): 106,500,000
Description: Canva is an online graphic design platform aimed at non-designers. This easy-to-use tool has a simple drag-and-drop interface with over 250,000 pre-made templates.
5. Telegram
5-year search growth: 380%
Search growth status: Exploding
Search Volume (US): 1,000,000
Search Volume (Global): 24,800,000
Description: Telegram is an encrypted instant messaging service that offers additional privacy features (Secret Chats and Self-Destructing Media) compared to other alternatives. Today, Telegram has over 900 million users and expects to reach 1 billion within a year.
6. WhatsApp
5-year search growth: 142%
Search growth status: Exploding
Search Volume (US): 2,700,000
Search Volume (Global): 119,400,000
Description: WhatsApp is a massively popular text and VoIP mobile app owned and operated by parent company Meta. WhatsApp currently has over 2.4 billion users who, on average, send out 100+ billion messages a day.
7. ChatGPT
5-year search growth: 7,800%
Search growth status: Regular
Search Volume (US): 24,900,000
Search Volume (Global): 128,600,000
Description: ChatGPT is an artificial intelligence chatbot developed by OpenAI. As one of the first (and most advanced) AI language models of its kind, it quickly picked up 1 million users in just 5 days. Currently, more than 180 million people use ChatGPT.
8. Shein
5-year search growth: 367%
Search growth status: Regular
Search Volume (US): 11,100,000
Search Volume (Global): 51,400,000
Description: Shein is an online fast-fashion retailer founded in Nanjing, China. The brand uses a real-time retail strategy, which allows them to create and launch new designs in less than 3 days. It’s reported that Shien does over $30 billion in annual sales.
Conclusion
This concludes our list of the top 100 keywords searched globally and in the US.
There’s a common theme among many of the most popular Google searches: most tend to be fairly tech-related (YouTube, Twitch, Netflix, etc.).
Additionally, most are so-called “navigational” searches that are meant to help someone find a specific website (Yahoo, eBay, etc.).
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