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What are the top searches on Google?

What are the top searches on Google?

As of August 2024, the most searched thing on Google is YouTube. 

The next most popular searches are Amazon, Facebook, Google, Weather, and Gmail.

Before moving on to our list of top global searches below, it’s worth quickly explaining what “search volume” means. 

Search volume is the average number of people that search for a term in a given month. For example, a search volume of “500” means that a specific keyword is searched around 500 times each month.

Different platforms measure search volume in different ways. But most (including Semrush, the platform we used to generate this list) calculate search volume as a rolling 12-month average. This helps even out seasonal spikes for terms (like “Halloween costume”), which may get 90% of its search volume in October. 

With that, let’s dive into the most popular Google searches worldwide.

Top 100 Google Searches Globally

RankingKeywordGlobal Search Volume
1YouTube1,200,000,000
2Facebook786,300,000
3WhatsApp Web548,000,000
4Translate454,000,000
5Google441,200,000
6Gmail409,000,000
7Instagram404,800,000
8Amazon358,800,000
9Weather342,500,000
10Cricbuzz324,700,000
11Google Translate290,500,000
12Traductor243,400,000
13Twitter157,500,000
14Satta King151,300,000
15Hotmail143,800,000
16Google Maps137,500,000
17Yandex132,100,000
18ChatGPT128,600,000
19Sarkari Result124,200,000
20Yahoo122,700,000
21WhatsApp119,400,000
22Tradutor114,500,000
23Netflix107,800,000
24Canva106,500,000
25Wordle103,400,000
26Ibomma102,800,000
27Yahoo Mail102,500,000
28Weather Tomorrow99,100,000
29NBA90,600,000
30Roblox88,800,000
31Pinterest87,500,000
32Speed Test87,000,000
33IPL (Indian Premier League)81,300,000
34TikTok77,400,000
35Premier League73,600,000
36Outlook70,200,000
37Flipkart69,300,000
38Ebay69,100,000
39BBC News65,700,000
40Cricket64,500,000
41LinkedIn61,300,000
42Meteo59,000,000
43Walmart56,500,000
44Facebook Login56,200,000
45Dpboss56,100,000
46Xổ Số Miền Nam (Lottery)55,900,000
47Spotify54,900,000
48Live Score54,100,000
49Twitch53,000,000
50NFL52,000,000
51Indeed51,800,000
52Shein51,400,000
53Real Madrid50,800,000
54Serie A48,100,000
55Hava Durumu47,600,000
56Calculator47,100,000
57Ikea46,500,000
58Snaptik46,000,000
59E Devlet45,900,000
60Home Depot45,300,000
61Hotels44,300,000
62Omegle44,200,000
63Airbnb43,900,000
64Amazon Prime43,700,000
65Restaurants Near Me41,900,000
66WP40,800,000
67OnlyFans40,300,000
68Marca40,100,000
69Google Flights39,000,000
70Discord38,500,000
71Flamengo38,200,000
72Champions League37,000,000
73CNN36,600,000
74Booking35,300,000
75PayPal34,400,000
76Bild34,000,000
77Daily Mail33,500,000
78Fox News33,300,000
79Pogoda32,900,000
80Mercadolibre32,500,000
81Onet32,300,000
82Seznam31,700,000
83SXMB31,200,000
84UOL31,100,000
85네이버 (Naver)31,000,000
86Matka30,900,000
87Kalyan Chart30,600,000
88La Liga30,200,000
89Flashscore30,100,000
90ESPN29,600,000
91Costco29,400,000
92Zara28,400,000
93Kahoot27,500,000
94Google Drive27,300,000
95Globo26,600,000
96Nike26,300,000
97Google Docs26,100,000
98Mynet25,400,000
99Etsy25,100,000
100Telegram24,800,000

Most of these heavily searched brands have often been around for years or decades. So while they are extremely popular, they’re not really trending upward anymore.

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